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healthcare marketing trends 2023

Healthcare Marketing and Advertising Trends Heading Into 2023

The healthcare sector is undergoing rapid changes. Shifts in customer behaviors stemming from the COVID-19 pandemic, low healthcare professional morale, and big-box stores steadily moving …

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content creation

Content Creation That Your Audience Will Want To Share

Have you noticed the content you’re creating isn’t receiving the attention it needs from your audience? You know the information is there, but the audience …

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healthcare seo strategies

Healthcare SEO Services That Work in 2022

What is search engine optimization (SEO), and why does it matter for healthcare marketing? SEO is the process of improving a website’s ranking on search …

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benefits of citations

Local Citations and Their Benefits

Local Citations are any sites that include a listing of a company’s name, address, and phone number (NAP). The purpose of local citations is to …

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healthcare marketing plan

Keys To Building a Healthcare Marketing Plan

The medical marketing world has experienced large shifts in recent years. The COVID-19 pandemic and the rising trend of medical digital marketing have changed how …

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what is branding

What Is Branding?

Branding is both a simple and complex concept.  Historically, a brand used to mean a company’s logo, name, or slogan (or any combination thereof) used …

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