Local Citations are any sites that include a listing of a company’s name, address, and phone number (NAP). The purpose of local citations is to help with the ranking of your company and introduce your business to new customers.
Why is it important?
Local citations are used to help internet users find your business through the search engine. Imagine going on Google and searching for a local movie theatre only to be bombarded by a long list of website links. Instead of clicking on various links to find what you are looking for, local citations provide all of the necessary information without you ever having to leave the results page. Citations are the primary element that Google utilizes when ranking businesses in the local search results.
Where can you find citations?
When owning a business, you want potential customers to find your company FIRST. With the use of local citations, your NAP will circulate through numerous directories and alternative locations. Yelp, Bing, and FourSquare aren’t the only places you can find the information you are looking for. NAP’s can also be found on blogs, websites, articles, forums, and social media. You can find citations pretty much anywhere that has your NAP.
How to Get Your Business Listed
Most directories offer a free listing option, but you won’t be able to add a link to your website. Don’t worry though, you’re building a local citation, so there is no need for a link. Upon signing up, you will need to add details about your business including descriptions, address, phone number, hours, and any other tidbits you find essential. You will also need to verify listings pertaining to your company where it is applicable. Once you’ve added all relevant information to the directories, start scoping out the competition. Search for your competitors through Google to see where their citations are located. Mimic them by placing your NAP in various locations to raise your ranking in the search results. Don’t stop there! Continue to build the habit of adding your citations so you will rank higher in the search results. The ultimate goal is to become visible within the local listings.
Growth Squad can provide this placement service for local citations for you. Give us a call.