Digital advertising, sometimes referred to as Pay-Per-Click advertising (PPC) is a form of digital marketing that allows your business to target the specific needs of your potential customers based on their searches and locations.
When a PPC campaign is set up properly, your business’ ads will show on the first page of Google above your organic competition. Depending on your advertising goals, your PPC campaign will help new potential customers visit your website, call your phone, download your new app, or engage with your video content. It’s a great way to get additional leads and create brand awareness.
There are many benefits to a well-managed PPC campaign that include:
When you spend money with PPC, you only pay for when a searcher interacts with your ad. PPC results, or conversions, could include a click to a landing page on your website or a phone call to your business seeking more information.
The type of PPC conversion you seek will determine how you bid on ad space and your specific business goals and objectives for a given campaign. Coupled with a strong content marketing and search engine optimization program, PPC budgets can benefit greatly from a well-structured website and thoughtful content marketing strategies. To make the most of your PPC marketing budget, Growth Squad will help you determine the appropriate payment method.
Pay each time a someone clicks on your ad
Pay for every 1,000 times your ad is viewable.
Pay for video views or interactions.
Our team of PPC professionals can manage your advertising campaign and help you avoid the pitfalls of inefficient ad spending. Growth Squad will help with:
Our team will set up your PPC account for you and make sure all of the foundational elements are in place. If you already have one, we will review and manage it for you.
We will research keywords that are related to your product or service and target the ones that will lead to quality conversions, better brand awareness, and higher quality leads for your business.
We’ll help target customers based on specific geographic location details such as country, state, city, address, or zip code.
Our ad team will develop well-written content aimed at increasing engagement with users seeking your product type or service.
One of our PPC pros will manage your budget to make sure it’s being spent wisely and so that your ads are consistently seen by new customers.
We will deliver reports outlining how many leads your campaign brought in. We’ll also monitor your campaign to ensure that it continues to bring in new leads.
Growth Squad has the tools and experience you need to advertise your business online. Call us, or get started with an audit today and get FREE access to GrowthTOOLS.
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