Why Digital Marketing Matters for Your Small Business 

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As a small business owner, you know how vital digital marketing is to the continued success and growth of your company.  You also understand that it’s extremely difficult to promote your business without effectively connecting with your potential customer base.  In today’s ever-competitive marketplace, that means reaching customers where they spend the majority of their time: online.  

 Many people new to digital marketing assume that a Facebook page is sufficient.  It isn’t.  While having a Facebook page is a great start to a digital marketing strategy because it allows you to connect and communicate directly with your customers, successful digital marketing is slightly more complicated.  A comprehensive digital marketing campaign includes targeted activities such as content marketing, SEO (Search Engine Optimization), digital advertising, and email direct marketing in addition to having a fully engaged social media presence (Facebook, Twitter, and Instagram).   

Benefits of Digital Marketing 

  1. Simple and Affordable.  Small business digital marketing is more cost-effective and efficient at reaching potential customers than traditional marketing solutions.  TV and print ads, direct mailers, local coupon books, and trade shows are expensive and don’t always get you the best “bang for your buck.”  Now, with just the click of a button, you can engage with customers, promote your services and brand, and advertise special promotions. 
  2. Return on Results.  Unlike traditional marketing strategies, it is extremely easy and relatively inexpensive to track the number of visitors/followers to your website, blog posts, Facebook page, and Twitter feed.  But did you know it’s also possible to track how long people stay on your site and if they forward your emails to friends and family?  The ability to see real-time results of your marketing campaign allows you to quickly and inexpensively modify your strategy to find what works best for you. 
  3. Power of Search.  Whether we like it or not, most consumers use the Internet to research and help narrow their choices when considering a purchase—including everything from clothing to a new restaurant or an AC repairman.  Consumers are no longer turning to friends and neighbors for recommendations; word of mouth is now online: Yelp, Google ratings, personal blogs, Facebook comments—the list goes on and on.  If you’re not visible in the search engines, potential customers can’t find you because you won’t show up in the search results.   

 

To ensure the continued success and growth of your small business, you need to reach different audiences through different outlets throughout the year. Growth Squad will work with you to understand your audience and help you develop marketing goals that are specific and measurable.   

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